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99 Other Reasons to Email Your Customers

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99 Reasons to Email Your Customers This Week & Every Week

It’s National Email Week, a great reminder that you should be emailing your customers on a regular basis. Why? Because year after year, studies show that email is still the most effective way to engage people and get them to visit your business. Having said that, it’s not always easy to come up with something to say in your emails week after week. To give you some helpful insider advice, we spoke with two all-star business owners who use SpotOn’s email marketing tools, as well as our in-house marketing specialists on how to get the most from your email campaigns.

Send a Regular Newsletter with Helpful Advice and Tips

A consumer survey conducted by Adobe last year confirmed what most people already know: getting bombarded by non-stop sales emails from a company is a major turn-off. To make sure you’re engaging the customers on your email list and not annoying them, make a habit of sending a regular newsletter with helpful tips and advice. After all, you are an expert in your field, so pass on some of your know-how to your customers.

“Research I’ve read says it typically takes seeing 10 emails from a business before a customer comes back to visit, so I make my email outreach campaign a priority.”

Naomi Jaquez, Third Eye Wine & Spirits​

Naomi Jaquez, the owner and operator of Third Eye Wine & Spirits in El Paso, Texas, does just that with her “Monday Mantra” emails. The weekly emails are simple and to the point, containing an inspirational quote to help her customers get their week off to a good start. The messaging also ties into her business’s products and services, which include yoga and mediation sessions, as well as “Create ‘n Sip” art classes that are paired with wine tasting.

Her advice to other business owners is to prepare the email newsletters in advance. “I spent a day and prepared 6-months of my ‘Monday Mantra’ emails advance,” she told SpotOn. “That’s made my day-in, day-out work much easier not having to worry about that part of the business.”

Deliver Limited-Time Email Deals

Research shows that 62% of people want to get discounts and deals from their favorite companies. For this reason, SpotOn typically recommends sending 1 – 3 email deals per week, depending on the type of business you run.

“Even if an email campaign only gets one customer to come in, it’s worth it, because you’re also getting your name out there and staying fresh in all of your customers’ minds.”

–Mark Silver, Argenti Designer Jewelers

Mark Silver, jewelry designer and proprietor of Argenti Designer Jewelers in Fort Lauderdale, Florida, makes a point of sending out an email deal each week, featuring a special on a single item or product line that he has created. For example, leading up to the Memorial Day weekend, he priced down silver earring sets to $27 and let all of his customers know with a quick email blast.

SpotOn’s marketing tools make these sort of emails particularly easy for Silver, and he frequently gets customers coming in or calling to ask about the special deals. “It’s easy to understand and use,” he explained, “and there’s nothing to lose by sending out a quick campaign.”

Take Advantage of Automated Emails and Deals

One of the insider email strategies that marketing teams for large brands use is automated emails. The beauty of these emails is two-fold: 1) they only require a little bit of quick set-up, and then they get delivered automatically, saving you a ton of time, and 2) they are programmed to be sent to specific customers for specific occasions, meaning they are far more likely to be read. Add it all up, and automated emails generate 320% more revenue than manually-delivered emails.

With the SpotOn marketing platform, you can easily set up two types of automated emails, including a welcome email that includes a deal when someone signs up for your mailing list, and also a birthday deal. If you also run a SpotOn loyalty program, you get additional segments of customers you can send automated emails to, including lapsed customers who have not visited in a while.

How New Parents Shop for Fashion in the US

How New Parents Shop for Fashion in the US

The arrival of a new baby can prompt purchases such as onesies, nursing bras and dad jeans. But new parents today don’t always feel that fashion brands understand their needs—especially
as the early parenthood journey progresses. When Facebook IQ surveyed expecting and new parents in the US ages 18 and older, we found that newly expecting parents were more likely than parents of babies to strongly agree that fashion brands understand what it means to be a parent. Find out what these shoppers care about and how your brand can connect with them.

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1. Parents go to family, friends and Facebook for advice.

2 in 3 parents say they are likely to use Facebook to get product or service recommendations from family and friends.

2. Both moms and dads care about appearances and trends, but dads care more.

3. Both moms and dads are decisions-makers when shopping online.

Among parents who purchased fashion items online in the previous three months, 62% of dads and 83% of moms say they’re the primary decision-maker when it comes to shopping for fashion online.

4. Dads spend more on each purchase than moms.

On average, dads spent more than 1.5x more than moms each time they purchased fashion products in the three months prior to being surveyed.

What it means for marketers

Don't forget dads.

Dads have plenty of purchasing power, make a lot of the decisions when it comes to fashion.  Create messaging that appeals to new dads who want to look good and stay on trend as life changes.

Stay fresh

People experiment with other brands as they move from being newly pregnant to new parents.  Create an editorial calendar that helps you maintain a frequent, consistent publishing schedule that keeps your brand fresh in the minds of customers.

Source: “Facebook Parents 2018” by Ignite
360 (Facebook-commissioned survey of 1,620 expecting or new parents ages 18 and older in the US), Jul 2017. “Newly expecting” were defined as pregnancies in the first 2 –4 months, “mid-to-late expecting” were defined as pregnancies 5–7 months, “parents of newborns” were defined as those with a child ages 0–4 months, and “parents of babies” were defined as those with a child ages 5–9 months.

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